Pay per call is a performance-based advertising model where advertisers pay publishers for generating qualified inbound phone calls. Unlike pay per click (PPC) where you pay for website visits, pay per call ensures you only pay when a real person picks up the phone.
Pay per call is similar to pay-per-click Google ads, however, instead of a business paying to get an ad click, they pay to get an inbound call from a potential customer.
Pay per call has been growing rapidly in recent years because in most business verticals, a call will turn into a customer up to 15x more than a click to their website.
At CallScaler, we decided to build this marketplace to help businesses get more calls from potential customers and help experienced marketers work with businesses in a streamlined way.
Let's say you are a plumber and you want more customers calling your business. You could create a pay per call offer on the CallScaler Marketplace offering to pay $25 for each qualified call you receive.
Experienced marketers (publishers) would then see your offer and start driving calls to your tracking number using SEO, Google Ads, Facebook Ads, or other marketing channels.
Every time a call meets your minimum duration requirement (e.g. 90 seconds), the publisher earns $25 and you get a qualified lead that's ready to hire a plumber.