Premier Home Services

The Challenge

Premier was spending $50K/month on ads but couldn't tell which campaigns actually produced booked jobs. Their previous tracking showed call volume, but a 30-second call from a robocaller counted the same as a 10-minute booking call.

The Solution

CallScaler's Dynamic Number Insertion tracks every website visitor's source. AI transcription and scoring automatically identify which calls are real leads. Robocall blocking filters spam before it reaches the team. Conversion postbacks send only qualified calls back to ad platforms.

• DNI tracks every visitor from ad click to phone call
• AI qualification distinguishes booked jobs from spam and inquiries
• Robocall blocking eliminated 500+ spam calls per month
• Schedule-based routing sends after-hours calls to voicemail

The Results

Within 3 months, Premier identified that 35% of their ad spend was going to campaigns that generated calls but not jobs. They reallocated budget to top-performing campaigns and cut total ad spend by 40% while increasing booked jobs by 15%.